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| VIEW EVENT INFORMATION: Rihanna |
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Rihanna's Fenty Beauty Products Drop Tonight |
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About the person Rihanna:
Art: Music
Genres: Dance-Pop, Pop, R&B, Contemporary R&b, Contemporary, Dance, Hip Hop, Hip Pop, Dancehall, Reggae, Electronic, Electropop, House, Electro, Synthpop, Swing, Urban, Urban Pop, Downtempo, Rhythm And Blues, Funk, Soul, Ballad, Reggae-Pop, Electronica, Ragga, Ragga Hip Hop |
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Notable Organizations: Refinery29
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| "Did you guys try the products yet? What do you liiiiiiike?" Rihanna purred as she glided into a small room of beauty editors in Brooklyn, the long yellow train of her skirt flowing behind her. With sparkling gold highlighter gleaming off her cheeks and eyes, she beamed as she walked us through the products she's spent the last two years developing. "This is the first time I’m getting to hear what people actually think of it," she exclaimed, waving around a stack of colored highlighter-blush sticks. "I'm so excited."
After hinting at her makeup line for more than two years, following the cryptic registry of her Fenty trademark, the cruelty-free range is finally launching in 1600 stores (in 17 countries) and online at Sephora, Harvey Nichols, and Fenty Beauty at midnight tonight.
But if you expected another celebrity lip kit, think again. Rihanna is only launching one lip product: a single $18 gloss that she promises looks good on everyone. “For the gloss, I wanted a color that would work well on all skin tones," she says. "And, you know, it might’ve been a challenge, but I was up for it. It took awhile, and we had to switch things up to get the right texture, the right smell even. We came to this perfect, rosy-nude that had a little bit of shimmer. It gives you something, but it doesn’t look like you’re doing the most. We’ll do that later."
Rihanna spent most of her energy focusing on the 40 foundation shades — the thing that was closest to her heart out of the entire project. "I wanted things that I love. Then I also wanted things that girls of all skin tones could fall in love with," Rihanna says. "That was really important for me. In every product I was like: ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones — you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her." The marketing for the campaign is equally inclusive, with "It" models like Duckie Thot, Paloma Elsesser, Halima Aden, Slick Woods, and more fronting the line. |
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