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VIEW EVENT INFORMATION: Kanye West |
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Plans To Launch Makeup Are In Motion |
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About the person Kanye West: Art: Music Genres: Rap, Pop-Rap, Hip Pop, Pop, Hardcore, Hardcore Rap, Hardcore Hip Hop, Midwest Hip Hop, Midwest Rap, R&B, Experimental, Experimental Hip Hop, Electronic, Electronic Rap, Electronic Hip Hop, Electro-hop, Electro, Conscious Hip Hop, Electronica, Swing, Electropop, Hip Hop |
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Notable Organizations: Refinery29 |
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Kanye West is officially reentering the spotlight following a much-needed break from the public eye — let's call it the Hollywood version of a mental health day — and he's bringing some very exciting news along with him. TMZ reports that the rapper/designer has officially filed legal docs "declaring his intention" to launch a full collection of DONDA cosmetics.
The line will be an extension of the far-reaching communications company he named after his late mother, Donda, who passed away in 2007. His application to trademark the idea is currently processing, and there’s no turning back now: Yeezy-designed beauty products are going to be a thing. Welcome to 2017.
This move is right in line with the chart Kanye revealed via Twitter last year, which detailed his remarkably extensive plans for the future of the DONDA brand. |
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