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| VIEW EVENT INFORMATION: Ivanka Trump |
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Searches For Ivanka Trump's Brand Skyrocketed In February |
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About the person Ivanka Trump:
Art: Corporation, Television, Fashion, Modelling
Genres: Celebrity TV, Reality TV, Socialite, Creative Director, Designer, Commercial, Fit, Fashion, Instagram, Podium, Promotional, Runway, Construction, Entrepreneur, Executive, Management, Staff |
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Notable Organizations: Refinery29
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| Ivanka Trump Collection has arguably become a bigger topic of conversation since Ivanka Trump left the company in January. This is thanks, in part, to an ethics-breaching endorsement from Kellyanne Conway that went viral and the back-and-forth between the First Daughter's namesake brand and its stockists. Because Ivanka Trump Collection doesn't release sales figures, though, it's hard to know how the company is truly faring since its founder cut all official ties. A new report from Lyst, however, suggests that in February, at least, there was more interest in Ivanka Trump Collection than ever before.
The search engine observed that in February 2017, Ivanka Trump Collection ranked 11th in its top brands by individual order count. According to Racked, the most-shopped brands on Lyst that same month consisted of a mix of high-street, fast-fashion, and sportswear, with the likes of Missguided, ASOS, Nike, Boohoo, Adidas, and River Island all represented. So, Ivanka Trump stands out in terms of aesthetics, clientele, and price point already — then, you consider the fact that the month prior, the brand was #550 on the same list. In 2016, it ranked #487. |
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