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| VIEW EVENT INFORMATION: Twitter |
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Mobile Ads With MoPub Integration |
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About the organization Twitter:
Type: Business
Sub-Types: Website, Text Hosting Agent, Picture Hosting Agent, Video Hosting Agent, Social Networking Agent, Blogging, Microblogging |
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Notable Organizations: Twitter, WSJ.D Technology
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| Twitter is working to become less reliant on the 241 million users signing into the service each month.
The company said Thursday it is making it easier to run marketing campaigns on both Twitter and MoPub, the mobile ad exchange company it purchased last October in a deal that was estimated at around $350 million. As the middle man in matching advertisers to ad space across thousands of mobile apps, MoPub handles more than 130 billion ad requests every month that can reach more than one billion unique devices, according to Twitter. |
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