|
| VIEW EVENT INFORMATION: Snapchat |
|
 |
Big Redesign, Featuring Universal Search... |
|
|
|
|
|
|
About the organization Snapchat:
Type: Business
Sub-Types: Website, Social Networking Agent, Picture Hosting Agent, Text Hosting Agent, Video Hosting Agent, Application Software |
|
Notable Organizations: Snapchat, Techcrunch
|
|
| Snapchat’s major redesign, which introduces a universal search bar to the top of the app, among other features, has today hit iOS. The refreshed user interface was first announced earlier this month, but was only available to Android users at the time with a promise that it would reach iPhone users “soon.”
The app has long been criticized for being too hard to navigate – something that gave it a bit of “secret club” status among its core demographic of young adults. After all, if the grown-ups can’t figure out how to use the app’s complicated swipe-gestures to move around and find its features, maybe they’ll just stay away.
While this has helped to contribute to the app’s coolness factor, it’s maybe not as good a look for a company that now wants to cater to brands and advertisers, grow its revenue, and potentially IPO in the year ahead.
With the new search bar, Snapchat aims to make it easier for its users to find friends, groups, Discover publishers and Our Stories. By tapping into the Search box, a new overlay appears, letting you quickly access friends’ messages or stories through its “Quick Chat” suggestions, connect with your group chats, flip through a list of new friends, add others, or find friends in your contacts.
You can also tap and hold someone’s card to see their mini profile, as well as tap your Bitmoji to the left of the search bar to jump to your own full profile. Here, you’ll notice your profile includes your “Best Friends” (frequent contacts), too. |
|
|
| Leave Comments: |
|
|
|
|
|
