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| VIEW EVENT INFORMATION: Snapchat |
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Gobi Raises $500K To Take On Snapchat |
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About the organization Snapchat:
Type: Business
Sub-Types: Website, Social Networking Agent, Picture Hosting Agent, Text Hosting Agent, Video Hosting Agent, Application Software |
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Notable Organizations: Snapchat, Techcrunch
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| Norwegian startup Gobi raised $500,000 at a $15 million valuation to take on Snapchat with its “Stories” communication tool. The platform enables users to create public and private groups where users can share photos and videos that stay around for three days before vanishing into digital pixel-dust.
“We originally created a Snapchat group for our college,” says Kristoffer Lande, Gobi’s CEO. “And the group rapidly grew to 4,000 users. Snapchat wasn’t a big fan, so they shut it down after about 24 hours. Everybody loved the community group, however, so we decided to build our own app.”
One of the uses for the app is to ask for opinions; whether someone thinks your shoes are hot or not, or whether you should buy a particular shade of sunglasses.
“Gobi is designed to put interactivity at your fingertips,” says Lars Erik Fagernæs, the company’s CTO. “We learned that our users often ask for each other’s opinions in the app. Gobi now solves this by letting them do it with one simple step. The interactive stickers can be added on top of the snaps, and then the viewers will be able to tap and interact with them.” |
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