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| VIEW EVENT INFORMATION: Snapchat |
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Snapchat Wins April Fools’ With Its Jab At Instagram |
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About the organization Snapchat:
Type: Business
Sub-Types: Website, Social Networking Agent, Picture Hosting Agent, Text Hosting Agent, Video Hosting Agent, Application Software |
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Notable Organizations: Snapchat, Techcrunch
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| We’ve got a whole roundup of 2017’s tech April Fools’ pranks, but this one from Snapchat deserves a little highlight all its own.
Back in August of last year, Instagram copied Snapchat’s Stories feature. There’s no arguing it. Instagram’s CEO even says Snapchat deserves credit for “this format”. They didn’t even bother changing the name — Instagram’s version of Snapchat Stories is just called “Instagram Stories”.
So for April Fools’ day, Snapchat ripped them off in return — albeit in a less obvious way. They’ve turned Instagram’s interface into a Snapchat filter for the day and just swapped out “Instagram” for “Snapchat” up at the top. |
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