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| VIEW EVENT INFORMATION: Snapchat |
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About the organization Snapchat:
Type: Business
Sub-Types: Website, Social Networking Agent, Picture Hosting Agent, Text Hosting Agent, Video Hosting Agent, Application Software |
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Notable Organizations: Snapchat, Techcrunch
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| Snap’s cool factor is wearing off. It needs new ways to entertain teens and score ad dollars. That means challenging some of its deepest-held philosophies about who Snapchat is for and how it works. From changing its feed to seducing influencers to fighting Facebook, here’s what we think Snap needs to do.
Add an Algorithmically Filtered Stories Feed:
You mostly care about what your best friends are up to, so why not show them first for easy Stories viewing? Instagram and Twitter got big growth boosts from switching to an algorithmically filtered feed. Snapchat should add its own filtered feed in addition to the standard reverse chronological one, or at least offer an auto-populated “Favorites” section based on who you watch and message with most. That could make it easier for people to instantly watch all their best friends’ Stories when they open the app, and follow more accounts without losing track of their BFFs. |
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