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| VIEW EVENT INFORMATION: Facebook |
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Facebook In The Ad Business |
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About the organization Facebook:
Type: Business
Sub-Types: Website, Social Networking Agent, Text Hosting Agent, Picture Hosting Agent, Blogging, Microblogging |
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Notable Organizations: Facebook, WSJ.D Technology
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| Last year, Facebook's (FB +2.79%) stock added more than $60 billion in market capitalization, making it one of the most dramatic comebacks of 2013.
But behind the rally is the story of Mark Zuckerberg’s first year as the CEO of a public company — and one of his most challenging at the helm of Facebook.
To get through a year that threatened to undo Facebook, Zuckerberg embraced a reality he had stubbornly put off: that he was CEO of one of the most high profile advertising businesses in the world. Interviews with dozens of Facebook executives, friends and former employees reveal how Zuckerberg’s growing attention to the bottom line was part of a sea change by the often-stubborn, idealistic 29-year-old chief executive once called “toddler CEO” in Silicon Valley. |
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