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| VIEW EVENT INFORMATION: Google |
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Google’s New York City Pop-Up Shop |
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About the organization Google:
Type: Business
Sub-Types: Website, Search Engine, Computer Software, Application Software, Telecommunication Software |
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Notable Organizations: Google, Techcrunch
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| It might be reading too much into things to note, right off the bat, that Google’s new SoHo pop-up shop is a mere block or two from Apple’s own Prince st. location. After all, that five block radius has hosted brand stores ranging from Samsung to LittleBits. Beats had a flagship shop down there before, as well, being swallowed up by Apple. There’s even, weirdly enough, a Cap’N Crunch themed pop-up just around the corner on Broadway.
It’s a heavily trafficked, upscale shopping area (between the copious perpetual Manhattan construction) – an ideal spot to pop in and play around with shiny new smartphone or VR headset between brunch and a trip to Dean and Deluca.
The temporary location is hard to miss with the big Google flag flying outside and the large security guy standing at the door, clicking a hand tally counter as people walk through the door, so the drive for some time with the new Pixel doesn’t push things over capacity.
The place is white-walled and well lit, broken up by flowing wooden columns. It’s the sort of space you might visit to overpay $500 for a messenger bag. But the Made By Google shop isn’t about direct sales so much as it is getting its trio of recently announced devices in the hands of trendy consumers. |
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