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| VIEW EVENT INFORMATION: Pinterest |
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Pinterest Pins Its Hopes On International Growth, Starts Out With Localizing ‘Pin It Forward' |
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About the organization Pinterest:
Type: Business
Sub-Types: Website, Picture Hosting Agent, Social Networking Agent, GIF Hosting, GIF Sharing, Internet, Application Software, Telecommunication, Telecommunication Software |
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Notable Organizations: Pinterest, Techcrunch
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| Pinterest is ramping up its international strategy by kicking off a localisation effort in the U.K. today, tweaking the site so that it deliberately foregrounds U.K. content to U.K. users and also adding a British English language setting to make Brits feel more at home. The U.K. is the first part in what appears to be a bigger strategy to target more usage, and more users, outside of the U.S. |
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