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Netflix Drops The Full Trailer For ‘Bright,’ Its $90M+ Potential Blockbuster hit |
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About the organization Netflix:
Type: Business
Sub-Types: Website, Streaming Agent, Video On Demand, Application Software, Telecommunication, Telecommunication Software, Internet |
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Notable Organizations: Netflix, Techcrunch
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| Netflix may have its first blockbuster movie on its hands. The new, full-length trailer for the upcoming Will Smith movie, “Bright,” from “Suicide Squad” director David Ayer, dropped during San Diego’s Comic-Con yesterday. The trailer gives viewers a longer look into the upcoming film, which takes place in a futuristic world where magical creatures like orcs and elves exist alongside humans, and face discrimination because of their differences.
The movie’s plot sees Smith playing LAPD cop Scott Ward, who’s paired with an orc partner, Nick Jakoby (Joel Edgerton) – one of the first orcs to be appointed to the police department. Despite their issues, the two bond while on a mission to track down a powerful weapon: a magic wand that everyone’s after.
Plot aside, Netflix’s “Bright” is one of its most ambitious deals to date, and not only because of its price tag or its magical creature-filled storyline.
The company had reportedly outbid Warner Bros teamed up with MGM, who were willing to go as high as $50 million, and PalmStar’s Kevin Frakes, who committed to a budget of $60 million for the movie.
Netflix swooped in with a promise to invest north of $90 million and stole the whole deal.
Netflix has done high-dollar deals before, in order to score big name talent and unique scripts. For example, the company paid $60 million for the Brad Pitt war comedy, “War Machine.” But that movie was the sort of thing that may not have even been made if not for Netflix. Even star Pitt noted during a press conference, if it did get made at all, “it would have been at one-sixth of the budget.”
It also paid over $100 million for Martin Scorsese’s mob movie “The Irishman,” which starts shooting this summer. |
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