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| VIEW EVENT INFORMATION: Netflix |
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Netflix Tests Human-driven Curation With Launch Of ‘Collections’ |
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About the organization Netflix:
Type: Business
Sub-Types: Website, Streaming Agent, Video On Demand, Application Software, Telecommunication, Telecommunication Software, Internet |
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Notable Organizations: Netflix, Techcrunch
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| This human-led curation is different from how Netflix typically makes its recommendations. The streaming service is famous for its advanced categorization system, where there are hundreds of niche categories that go beyond broad groupings like “Action,” “Drama,” “Sci-Fi,” “Romance” and the like. These narrower subcategories allow the streamer to make more specific and targeted recommendations.
Netflix also tracks titles that are popular and trending across its service, so you can check in on what everyone else is watching, as well.
The new Collections feature was first spotted by Jeff Higgins, who tweeted some screenshots of the addition.
If you’ve been opted in to the test, the Collections option is available at the top right of the app’s homepage — where My List would have been otherwise. |
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