|
| VIEW EVENT INFORMATION: Yahoo! |
|
 |
Yahoo Acquires Ad Startup ClarityRay |
|
|
|
|
|
|
About the organization Yahoo!:
Type: Business
Sub-Types: Website, Search Engine, Online News, Webmail |
|
Notable Organizations: Yahoo!, Techcrunch
|
|
| Israel-based ad startup ClarityRay announced on its website that it has been acquired by Yahoo.
I first wrote about ClarityRay two years ago after it raised $500,000 in funding from its chairman Saar Wilf. At the time, the company offered tools for online publishers to circumvent ad blockers — CEO Ido Yablonka told me that his goal was to help publishers make money without ignoring the concerns of the “ad intolerant.”
Since then, however, as the Yahoo statement suggests, ClarityRay’s focus has moved away from ad blocking to ad security and fraud detection. (I’m trying to get more detail about what the company has been up to and will update if I find out.) |
|
|
| Leave Comments: |
|
|
|
|
|
