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| VIEW EVENT INFORMATION: Yahoo! |
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Yahoo In Talks To Buy Platform BrightRoll |
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About the organization Yahoo!:
Type: Business
Sub-Types: Website, Search Engine, Online News, Webmail |
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Notable Organizations: Yahoo!, Techcrunch
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| Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is in talks to acquire BrightRoll, the cross-platform digital video advertising service.
TechCrunch has heard that term sheets have been signed, and that the price, if the deal is completed, could be anywhere from $500 million to $1 billion, but looks likely to be in the region of $700 million – $725 million. |
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