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| VIEW EVENT INFORMATION: Uber |
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Uber Varies Pricing By Neighborhood |
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About the organization Uber:
Type: Business
Sub-Types: Website, Social Networking Agent, Transport, Application Software, Self-Driving Car, Car, Computer, Computer Software, Telecommunication, Telecommunication Software |
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Notable Organizations: WSJ.D Technology, Uber
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| Hiring a car on Uber during a busy night like New Year’s Eve can get expensive, with the company imposing “surge pricing” of triple its normal fare, or more, as a way to encourage more drivers to get on the road.
Uber CEO Travis Kalanick defended the policy in a recent interview with The Wall Street Journal, arguing that customers are accustomed to variable pricing for hotel rooms and plane tickets.
Varying rates by location could also help Uber balance supply and demand, by encouraging more drivers to go downtown on a busy night or to the ballpark after a big game. |
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