VIEW EVENT INFORMATION: Blackberry
RIM Launches The Most Boring Anti-Apple Campaign I’ve Ever Witnessed
MAY
7
Status: Available Now!
Type: News
Date: Monday 7 May 2012, 08:32 AM
Media: Techcrunch

SOURCE
About the organization Blackberry:
Type: Business
Sub-Types: Telecommunication, Telecommunication Hardware, Telecommunication Software
Notable Organizations: Blackberry, Techcrunch
In one of the most anticlimactic (and likely ineffective) marketing campaigns in history, RIM has today launched its “Wake Up. Be Bold.” campaign in Australia. It began with a group of “protestors” disembarking from a bus outside of Apple’s Sydney store with signs that read “Wake Up.” But don’t get too excited — that’s the most…
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