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| VIEW EVENT INFORMATION: Coachella |
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You Can Now Shop H&M's Coachella Line, Starring The Atomics |
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About the organization Coachella:
Type: Business
Sub-Types: Event Production, Event Promotion, Entertainment Production, Entertainment Promotion |
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Notable Organizations: Coachella, Refinery29
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| H&M's Coachella collection has arrived in stores and online, so you can now stock up as your devise your packing list before heading to California (or, you know, as you cobble your summer wardrobe together if you won't actually be going to the festival). Ahead, shop a selection of pieces from the collection, the campaign for which is fronted by sibling music act (and first-time Coachella performers!), The Atomics.
This story was originally published on February 15, 2017.
It might feel a bit early to be thinking about sunnier, alfresco concert-apropos days of spring and summer (especially for those of us on the Northeast that are just thawing out post-storm Niko). But H&M is already in a Coachella state of mind, and their forthcoming collection themed around the popular music festival will have you even more anxiously awaiting warmer, jorts and sleeve-free worthy temps. (Whether or not you're a past or present Coachella attendee.) |
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