|
| VIEW EVENT INFORMATION: Groupon |
|
 |
OpenX Upgrades Ad Technology Platform, Takes Groupon, Others Along For The Ride |
|
|
|
|
|
|
About the organization Groupon:
Type: Business
Sub-Types: Retailing Agent, Advertising Agent, E-Commerce, Online Deal, Store, Online Store, Application Software, Telecommunication, Telecommunication Software, Event Promotion, Entertainment Promotion |
|
Notable Organizations: Groupon, Techcrunch
|
|
| OpenX, provider of digital advertising technology for Web publishers around the world, has updated the ad technology platform currently in use by online juggernauts like Groupon, Orange-France Telecom and Excite Japan. The true strength of the platform is that it combines both powerful ad serving capabilities and real-time bidding on ad inventory within a single product (OpenX Enterprise, to… |
|
|
| Leave Comments: |
|
|
|
|
|
