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| VIEW EVENT INFORMATION: Groupon |
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(Founder Stories) Thrillist’s Ben Lerer On Buying Customers And Going Up Against Groupon |
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About the organization Groupon:
Type: Business
Sub-Types: Retailing Agent, Advertising Agent, E-Commerce, Online Deal, Store, Online Store, Application Software, Telecommunication, Telecommunication Software, Event Promotion, Entertainment Promotion |
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Notable Organizations: Groupon, Techcrunch
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| Founder Stories host Chris Dixon continues his conversation with Thrillist Co-founder and CEOÂ Ben Lerer by discussing customer acquisition.
Recognizing the line of thought that it’s not optimal to pay for customers, Dixon inquires about Lerer’s customer acquisition strategy and says, “a lot more tech businesses including Groupon and including I believe Thrillist are… |
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