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VIEW EVENT INFORMATION: Groupon |
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Closing The Redemption Loop In Local Commerce |
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About the organization Groupon: Type: Business Sub-Types: Retailing Agent, Advertising Agent, E-Commerce, Online Deal, Store, Online Store, Application Software, Telecommunication, Telecommunication Software, Event Promotion, Entertainment Promotion |
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Notable Organizations: Groupon, Techcrunch |
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When it comes to local commerce, the ultimate prize everyone is going after right now is how to close the redemption loop. The redemption loop starts when a consumer sees an ad or an offer for a local merchant, and is completed when the consumer makes a purchase and that purchase can be tracked back to the offer. If you know who is actually redeeming offers and how much they are spending… |
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