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| VIEW EVENT INFORMATION: IBM |
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IBM: The End Of Advertising As We Know It |
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About the organization IBM:
Type: Business
Sub-Types: Computer, Computer Software, Computer Hardware, Website |
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Notable Organizations: IBM, Techcrunch
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| IBM released an interesting new report earlier this week that predicts the end of advertising as we know it within 5 years.
To quote IBM
Traditional advertising players risk major revenue declines as budgets shift rapidly to new, interactive formats, which are expected to grow at nearly five times that of traditional advertising. To survive in this new reality, broadcasters must change their… |
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