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| VIEW EVENT INFORMATION: IBM |
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IBM Buys Marketing Software Company Unica For $480 Million |
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About the organization IBM:
Type: Business
Sub-Types: Computer, Computer Software, Computer Hardware, Website |
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Notable Organizations: IBM, Techcrunch
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| Only days after buying DataCap, Big Blue has made another purchase. IBM is acquiring marketing software giant Unica approximately $480 million, or approximately $21 per share. The deal is expected to close in the fourth quarter of 2010.
Unica, a publicly held company that traded on the Nasdaq exchange, develops an enterprise marketing management software that helps companies to manage web… |
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