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| VIEW EVENT INFORMATION: IBM |
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About the organization IBM:
Type: Business
Sub-Types: Computer, Computer Software, Computer Hardware, Website |
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Notable Organizations: IBM, Techcrunch
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| IBM announced today it intends to buy Silverpop, a cloud marketing platform that gives marketers insight into customer activity online.
Silverpop gives IBM a cloud-based marketing personalization tool that promises to provide users with a way to understand their customers better and offer more personalized experiences based on what they know.
For instance, if you know that your customer is… |
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