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| VIEW EVENT INFORMATION: IBM |
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IBM Announces Marketing Partnership With Facebook |
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About the organization IBM:
Type: Business
Sub-Types: Computer, Computer Software, Computer Hardware, Website |
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Notable Organizations: IBM, Techcrunch
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| IBM and Facebook are teaming up to offer marketers new integrations between the two platforms.
IBM said customers will now be able to buy Facebook ads with combined data from Facebook and IBM’s Marketing Cloud (the latter includes things like weather, location and previous purchase history). It also said those customers can take campaigns that work on Facebook and replicate them elsewhere. |
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