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| VIEW EVENT INFORMATION: Hulu |
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Hulu Changes Deal For Advertisers: Now They Only Pay When Viewers Watch The Whole Ad |
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About the organization Hulu:
Type: Business
Sub-Types: Website, Streaming Agent, Telecommunication Software, Application Software |
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Notable Organizations: Hulu, Techcrunch
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| This morning, at the Ad Age Digital Conference in NYC, Hulu CEO Jason Kilar announced a significant change in how the media company will charge its advertisers. Going forward, advertisers will only be charged based on a 100% completion rate. In other words, if viewers don’t watch the whole ad, it doesn’t count.
The change will be effective in both the free level of service and… |
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