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| VIEW EVENT INFORMATION: Hulu |
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Hulu Launches User Profiles On mobile |
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About the organization Hulu:
Type: Business
Sub-Types: Website, Streaming Agent, Telecommunication Software, Application Software |
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Notable Organizations: Hulu, Techcrunch
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| In December, Hulu announced the debut of user profiles in order to make its streaming TV service more personalized to end users, offering each user their own Watchlist, viewing history and recommendations based on their activity and interests. At the time of launch, the feature wasn’t broadly available, however. That’s now changing, as Hulu has just rolled out user profiles to mobile users.
According to the most recent update to Hulu’s iOS application, user profiles are now available to all. This also includes support for kid profiles, the company says.
That means parents can set up a special profile for each child in the household, which locks down their ability to access or view mature TV shows or movies, or be shown adult content in the recommendations. This will go a long way toward Hulu’s ability to compete with rival streaming services, like Amazon and Netflix — the latter of which has offered user profiles for years. |
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