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Apple Secretly Acquired “Pandora For Books” Startup BookLamp To Battle Amazon
JUL
25
Status: Available Now!
Type: News
Date: Friday 25 July 2014, 05:32 AM
Media: Techcrunch

SOURCE
About the organization Amazon:
Type: Business
Sub-Types: Downloading Agent, Website, Retailing Agent, E-Commerce, Internet, Online Store, Store, Application Software, Telecommunication, Telecommunication Software, Online Shop
Notable Organizations: Amazon, Techcrunch
TechCrunch has learned that Apple has made another acquisition, one that it is using to boost its e-books effort and “beat Amazon at its own game.” It has bought BookLamp, a startup based out of Boise, Idaho, that developed big data-style book analytics services. A second source says Apple bought BookLamp’s employees and technology for a price that was “higher than…
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