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VIEW EVENT INFORMATION: LivingSocial |
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Closing The Redemption Loop In Local Commerce |
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About the organization LivingSocial: Type: Business Sub-Types: Website, E-Commerce, Ticketing Agent, Entertainment Promotion, Event Promotion, Advertising Agent, Online Deal, Online Store |
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Notable Organizations: LivingSocial, Techcrunch |
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When it comes to local commerce, the ultimate prize everyone is going after right now is how to close the redemption loop. The redemption loop starts when a consumer sees an ad or an offer for a local merchant, and is completed when the consumer makes a purchase and that purchase can be tracked back to the offer. If you know who is actually redeeming offers and how much they are spending… |
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