VIEW EVENT INFORMATION: Instapaper
Pinterest Acquires Instapaper
AUG
23
Status: Available Now!
Type: News
Date: Tuesday 23 August 2016, 12:00 AM
Media: Techcrunch

SOURCE
About the organization Instapaper:
Type: Business
Sub-Types: Website, Bookmarking Agent, Text Hosting Agent, Application Software, Telecommunication Software
Notable Organizations: Instapaper, Techcrunch, Pinterest
Pinterest said today that it would be acquiring the team behind Instapaper, which will continue operating as a separate app. The Instapaper team will both work on the core Pinterest experience and updating Instapaper. Pinterest’s logic here is that one of the company’s core tenets is bookmarking — much like Instapaper’s primary goal with its app. The company has been on an aggressive acquisition binge in the past few months. In July, Pinterest acquihired the team behind Highlight and Shorts. It would seem that much like other apps that remain very popular in certain niches, Pinterest is going to let this one continue running (at least, until it ends up running its course). We haven’t heard much from the Instapaper team in a while. One of the last major updates happened in May last year, and while the app has been chugging along (and will continue to do so as the team continues to work at Pinterest), a lot of the same functionality that Instapaper pioneered has found its way into other core user experiences. Instapaper was one of the original “save it for later” readers that built up a mentality around being able to hold onto longer forms of content without simply skipping over it and missing it. It became an early popular application on the iPhone, holding high rankings in the App Store in the news category (and at times, the entire app store). But there’s been a lot of increasing competition from other companies like Pocket, making it tricky.
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