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Facebook's Groups App Had Millions Of Users -- So Why Did It Kill It? |
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Status: Available Now!
Type: News
Date: Wednesday 9 August 2017, 12:00 AM
Media: Mashable
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About the organization Facebook:
Type: Business
Sub-Types: Website, Social Networking Agent, Text Hosting Agent, Picture Hosting Agent, Blogging, Microblogging |
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Notable Organizations: Facebook, Mashable
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| For the last few months, Mark Zuckerberg and other top Facebook execs have been gushing about groups.
The way they see it, Facebook Groups, which let like-minded users communicate outside of the main News Feed, is an integral part of social network's future as it passes the 2 billion user mark.
So it may have come as a surprise to see the company quietly removed its standalone Groups app from the App Store and Google Play last week. If the social network is suddenly so into groups, why would it pull the app dedicated to the feature?
SEE ALSO: How I finally broke my Facebook addiction
In a statement, the company said it made the decision to discontinue the app because "we've found that we can do more with and for the community by investing in the main Facebook app."
That may be the case, but there are a number of other reasons why the app had to go as well.
The app was first launched in 2014, when Groups was already becoming one of Facebook's more popular features, and it was also around this time that Mark Zuckerberg started talking about "unbundling" the main Facebook app. |
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