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| VIEW EVENT INFORMATION: Facebook |
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Facebook Buys Tbh, The Anonymous App Teens Can't Get Enough Of |
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Status: Available Now!
Type: News
Date: Tuesday 17 October 2017, 12:00 AM
Media: Mashable
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About the organization Facebook:
Type: Business
Sub-Types: Website, Social Networking Agent, Text Hosting Agent, Picture Hosting Agent, Blogging, Microblogging |
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Notable Organizations: Mashable, Facebook
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| Facebook just scored a huge win its quest to win over teens.
The company has acquired tbh, the anonymous app that's been going viral with teens. The app, which is targeted toward middle school and high school students, is a network that allows users to swap compliments by participating in anonymous "quizzes."
It's proved to be a winning formula for tbh, which has been in the App Store's top ten for weeks, including two straight weeks as the number one app, according to data from Sensor Tower.
Facebook confirmed the acquisition saying, “tbh and Facebook share a common goal - of building community and enabling people to share in ways that bring us closer together."
The app, launched in September, racked up more than 2 million downloads in its first month in the App Store, according to data from App Annie. Since then, the app has reached 5 million users who have collectively exchanged more than a billion messages, according to tbh.
The app is centered around emoji-filled anonymous quizzes that ask users to pick which friend has "the best smile" or is the "world's best party planner." It keeps identities a secret but users can see the gender and grade level of the person who "chooses" them. |
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