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| VIEW EVENT INFORMATION: Tencent |
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For Chinese IM Portal Tencent, The Money Is In Micro-Transactions |
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About the organization Tencent:
Type: Business
Sub-Types: Website, E-Commerce, Online Gaming, Online News, Advertising Agent, Social Networking Agent, Computer Software, Computer |
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Notable Organizations: Tencent, Techcrunch
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| In China, the money isn’t in Web advertising. It is in micro-transactions. At least that is the case for Tencent, which operates the largest instant-messaging network in China and is one of the largest overall portals. Tencent—which includes the QQ IM service, QQ Show (an avatar social network modeled after Korea’s Cyworld), and QQ Pet (virtual pet portal)—is the No. |
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