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| VIEW EVENT INFORMATION: Tesla |
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With Autonomous Vehicles It’s Not About The Journey, It’s About The destination |
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About the organization Tesla:
Type: Business
Sub-Types: Automotive, Car, Electric Car, Engine, Luxury Car |
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Notable Organizations: Tesla, Techcrunch
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| Elon Musk recently started a flame war on Twitter with the urban planning and mass transit community by stating “public transportation sucks”: the underlying assumption that, in the future, individual transit would be the only transportation solution with a good user experience (UX).
The mistake here is focusing on the UX of the person in the car. Unless the goal is to spend more time in the car, we should focus on the UX of being in cities and communities and let the UX of individualized transport follow.
Now, thanks to three parallel areas of development, we have the tools at our disposal which create potential for radical change in transportation — data about resources and demand, electric drivetrains, and Autonomous Vehicle (AV) systems– all of which can be used to dramatically transform the experience of living in cities.
We have a serious urban UX problem with cars in cities, and if we keep going the same direction as we have been, we are only going to make it worse. People may be comfortable in their autonomous boxes whizzing through cities, but for the streetscape, communities, and the experience of the person in the city who is not in the Autonomous Vehicle, life might get a lot ‘suckier’. We could end up accelerating and automating the worst parts of cities today creating faster traffic jams and more inhospitable, crowded, city streets. |
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