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| VIEW EVENT INFORMATION: Priceline |
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Priceline Buys Israel’s Qlika For $15-20M To Boost Global Expansion With Rocket |
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About the organization Priceline:
Type: Business
Sub-Types: Website, Travel, Transport, E-Commerce, Application Software, Telecommunication Software |
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Notable Organizations: Priceline, Techcrunch
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| Qlika launched out of UpWest’s fourth batch of Israeli-American startups in March to tackle a big problem in online marketing: Localization. In other words, what’s the point of spending millions of dollars on marketing campaigns — across search, social and display — if those campaigns look exactly the same in California as they do in Sydney? Ideally, with conversion… |
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