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| VIEW EVENT INFORMATION: AOL |
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AOL Acquires Content Marketing Platform Startup Pictela |
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About the organization AOL:
Type: Business
Sub-Types: Website, Search Engine, Internet Service Provider, Online News, Computer, Computer Software, Application Software, Telecommunication Software |
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Notable Organizations: AOL, Techcrunch
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| AOL has picked up Pictela, an NYC-based startup that offers a platform capable of injecting branded rich media such as video, photos and apps directly into various online advertising and social media. The terms of the acquisition were not disclosed (update: WSJ says about $20 million).
AOL hopes the purchase will bring scale to its suite of advertising tools for advertisers, agencies and… |
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