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| VIEW EVENT INFORMATION: AOL |
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Tim Armstrong Gives Some Project Devil Details |
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About the organization AOL:
Type: Business
Sub-Types: Website, Search Engine, Internet Service Provider, Online News, Computer, Computer Software, Application Software, Telecommunication Software |
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Notable Organizations: AOL, Techcrunch
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| AOL CEO Tim Armstrong is betting on the devil. Project Devil, that is. Those are the ad units on AOL properties (including TechCrunch), and now on Hearst sites as well, that take up all the ad spots with one campaign. Instead of 14 different ads on a page, the same space if all given to one advertiser. They are designed to be more engaging as well via the addition of maps, videos, and… |
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