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| VIEW EVENT INFORMATION: AOL |
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With Plans For The First ‘Programmatic Upfront’ Event, AOL Pushes For More Automated |
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About the organization AOL:
Type: Business
Sub-Types: Website, Search Engine, Internet Service Provider, Online News, Computer, Computer Software, Application Software, Telecommunication Software |
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Notable Organizations: AOL, Techcrunch
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| AOL CEO Tim Armstrong has been evangelizing for programmatic advertising, where ads are purchased in an automated, data-driven way, usually through real-time bidding. Now the company plans to host what he says will be the industry’s first upfront event on Sept. 23.
Armstrong, along with incoming AOL Networks CEO Bob Lord and other company executives, discussed their plans at a dinner… |
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