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| VIEW EVENT INFORMATION: iOS |
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Mobile App Ad Exchange Network Tap For Tap Pivots To Engagement Swapping Model |
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About the organization IOS:
Type: Business
Sub-Types: Telecommunication, Telecommunication Software, Operating System |
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Notable Organizations: IOS, Techcrunch
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| Tap for Tap, a Victoria, B.C.-based startup is changing course with a new initiative just over half a year into its existence, based on feedback received from its initial crop of developers. The ad network will now focus on letting developers earn credits towards ad placement in other apps, based on the value of the taps they drive through ads placed in their own software. |
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