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| VIEW EVENT INFORMATION: iOS |
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IOS 10 Adoption Rate Now At 54% |
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About the organization IOS:
Type: Business
Sub-Types: Telecommunication, Telecommunication Software, Operating System |
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Notable Organizations: IOS, Techcrunch
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| Apple has unveiled its own official measurements for iOS 10 adoption, which comes in at 54 percent. That means the majority of iOS device owners are running the new mobile operating system. What’s interesting, however, is how different Apple’s official figures are from the third-party estimates released earlier this week, which saw much higher adoption among their install base – as high as two-thirds, in fact.
According to two different sources – Mixpanel and Fiksu – iOS 10 was installed on roughly 66 percent of devices, the firms found. Both data sets are based on apps that use the company’s SDK. In Fiksu’s case, the company reports data sampled hourly in batches of approximately 10 million events, filtered to count unique devices; Mixpanel, meanwhile, claims its reported is “generated from 300,083,243,931 records.” This equates to a sample size of hundreds of millions of unique users, Mixpanel tells us.
In Apple’s case, however, it calculates iOS adoption rates by App Store visits. That’s a more accurate means of making a determination, as it doesn’t require that users have an app installed on their device running a specific SDK from a third-party. |
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