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Apple Celebrates 30 Years Of Mac With Video Shot Entirely On IPhone Over 24 Hours |
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About the organization IPhone:
Type: Business
Sub-Types: Telecommunication, Telecommunication Hardware, Consumer Electronics, Electronics, Electronics Hardware |
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Notable Organizations: IPhone, Techcrunch
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| Apple didn’t do a Super Bowl ad, as some had suggested it might, but today it debuted a video designed to capture the spotlight all its own. The spot, which is a little over a minute long, is shot entirely on iPhone devices during one 24 hour period, by 15 camera crews. It was then edited on Macs back in LA, paring down over 70 hours of video into the final spot you see above.
The point? |
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