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| VIEW EVENT INFORMATION: HBO |
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AT&T’s Unlimited Plus Wireless Plan Now Includes Free HBO |
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About the organization HBO:
Type: Business
Sub-Types: TV Channel, Website, Cable TV Chanel, Satellite TV Channel |
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Notable Organizations: HBO, Techcrunch
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| AT&T’s $85.4 billion acquisition of Time Warner hasn’t yet completed, but the company is already leveraging Time Warner assets to boost its own services – first with its streaming TV service DirecTV Now, which is currently giving out free HBO, and now today it’s rolling out free HBO to AT&T’s “Unlimited Plus” wireless plan subscribers. The channel will be offered to both AT&T video subscribers and wireless-only customers, AT&T says.
For any Unlimited Plus wireless customer who also subscribes to one of AT&T’s video services, including DirecTV Now, DirecTV, or U-verse, the channel will be offered for free through the service they already use. If they had previously signed up for HBO, they’ll no longer have to pay for it. And if they didn’t, it will become free.
This goes beyond the “free HBO” that DirecTV Now was touting earlier, as that was meant to be a limited-time promotion that would expire after a year’s time.
That wasn’t the first time that AT&T used HBO to attract customers. Before, AT&T had launched DirecTV Now with an offer of HBO for only $5 extra per month – well under the price for the streaming service HBO NOW, or the add-on available on rival streaming services, like Sling TV.
Along with the launch of free HBO, AT&T is also incentivizing customers to sign up for its video services by offering a $25 monthly video credit towards DirecTV, internet-only DirecTV Now, or U-verse. This credit remains as long as the customers are on the Unlimited Plus wireless plan. |
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