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Bebe Is Reportedly Closing Stores, So There Goes Another Mall Favorite |
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About the organization Refinery29:
Type: Business
Sub-Types: Website, Magazine, Online Magazine, Media, Online News, Newspaper, Fashion, Style, Beauty |
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| Of all the things we expected to go in 2017, we can confidently say that all of our mid-aughts mall haunts weren't high on the list. And yet, not three months into the year, we've seen our once-beloved Wet Seal, The Limited, BCBG Max Azria, and more scale back their brick-and-mortar presence, if not shut it down all together. Next on the retail chopping block appears to be Bebe, which will reportedly close stores in order to pivot towards becoming an online-only brand, Bloomberg has learned.
The retailer, which was founded in 1998, announced last month that it would close 25 Bebe and Bebe Outlet stores this year, WWD reported. However, Bloomberg found that the changes will acutually be much more drastic, according to those familiar with the situation — and that the retailer might disappear from the floorplan of your local mall together.
We can credit Bebe with our initial introduction to bodycon, as well as a leading player in bedazzled logomania circa the mid-aughts. (You can still purchase its rhinestone-embellished branded tees on its website, FYI.) Plus, let's not forget that, technically, Bebe played a role in launching the fashion careers of the Kardashians: Kim, Kourtney, and Khloé teamed up with the retailer to design their first collection for spring '10. (They went on to stage a joint fashion show the following season.) At one point, Kim had her own line of jewelry for the store. It was a simpler time — one that lives on forever in the not-so-deep depths of eBay. |
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