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How Does The Lucid Air Stack Up Against The competition? |
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About the organization Audi:
Type: Business
Sub-Types: Automotive, Car, Electric Car, Luxury Car |
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Notable Organizations: Audi, Techcrunch
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| Now that we know that the Lucid Air will start at $60,000 (before applying the federal tax credit that’s available for electric vehicles), people are going to start comparison shopping. The first competitor that springs to mind is that other all-electric luxury sedan, the Tesla Model S.
The Air is significantly less expensive than the Model S 60, especially at the base level, where the Model S starts around $80,000. They have a similar per-charge range, with the Air expected to have 240 miles and the Model S 60 at 210 miles, as rated by the EPA. They also have similar storage space in two trunks — front and rear — with 32 cubic feet combined in the Air and 31.6 cubic feet in the Model S.
They also share a capacity for autonomous driving but not the ability. All the hardware is in place, but you’ll need to pay extra for the software that makes it happen. For that matter, Tesla and Lucid offer long lists of optional equipment that will send the price soaring well over six figures. Lucid will have a 1000-hp option, while the Model S Premium Upgrades package has the Bioweapons Defense Mode. Your selection depends on whether you want to outrun the apocalypse or run it through filters.
But Lucid CTO Peter Rawlinson said in an interview at CES 2017 that Tesla, which he admires for “making it look easy,” was not Lucid’s top competitor. Lucid Motors is gunning for more established sports luxury brands like Audi, BMW, and Mercedes-Benz. The amenities in the Air are in this class, like four screens (three of which are touch screens), 12-way power front seats and rear seats that recline 55 degrees.
Its closest Audi competitor is likely the A7, which starts just under $70,000. It’s got 333 horsepower, which the base model Air betters by 67 horses. It has 24.5 cubic feet of storage space, among the best in its class but far less than the Air. But the A7 has some features that we don’t know if the Air will include, like standard heated seats, navigation, and compatibility with Apple CarPlay and Android Auto. |
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