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| VIEW EVENT INFORMATION: Pandora |
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Text Your Favorite Music With IMessage |
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About the organization Pandora:
Type: Business
Sub-Types: Website, Application Software, Audio Hosting Agent, Streaming Agent, Computer, Computer Software, Telecommunication, Telecommunication Software, Radio Channel, Internet Radio Channel |
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Notable Organizations: Pandora, Techcrunch
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| Tucked away inside Pandora’s rebranded app, launched yesterday, the company was hiding its first iMessage app, too. In fact, it’s the first third-party party streaming music service to launch its own iMessage extension, the company says.
That’s not to say it’s the only music-focused iMessage app, of course.
Apple Music already lets you share your favorite songs within iMessage, and Shazam recently launched a similar tool to both detect and send songs directly in iMessage.
However, Pandora’s app works a little differently.
Shazam and Apple Music’s iMessage extensions both point users to Apple Music and iTunes after a track preview is shared with the friend.
Meanwhile, Pandora’s app also lets you send a 30-second sample within a chat thread, but if the recipient likes the track, they can tap it to start a Pandora artist station based on that shared track instead.
The experience works better if both parties have the Pandora app installed, though the recipient doesn’t need to be logged in to hear the track (just start the station.) And if the person you’re sharing with doesn’t have Pandora installed, they’ll be prompted to download it, the company notes. |
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