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| VIEW EVENT INFORMATION: Techcrunch |
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The Reality Of AR/VR Competition |
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About the organization Techcrunch:
Type: Business
Sub-Types: Website, Press, Online News, Online Press |
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| Virtual, augmented and mixed reality have a competition problem.
But while most AR/VR companies will tell you how much better they are than their nearest direct competitor, they’re picking the wrong fight. The main event isn’t between Oculus, HTC, Sony, Samsung and Google for VR, or Microsoft, Magic Leap, Meta and ODG for AR (including mixed reality). There are far bigger and scarier competitors out there.
Status quo is AR/VR’s biggest competitor (and I don’t mean the band that opened Live Aid).
People spend almost 11 hours a day using electronic media. That means out of the average 79 years folks spend on the planet, more than 34 of them are devoted to media. What could be so fascinating that we give almost half of our lives to it? |
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