VIEW EVENT INFORMATION: Giphy
Giphy Is Getting Into The Sticker Business With 12 Artist-created IMessage Sticker packs
MAR
2
Status: Available Now!
Type: News
Date: Thursday 2 March 2017, 07:00 AM
Media: Techcrunch

SOURCE
About the organization Giphy:
Type: Business
Sub-Types: Website, Picture Hosting Agent, Search Engine, Social Networking Agent, GIF Hosting, GIF Sharing, Application Software, Telecommunication, Telecommunication Software
Notable Organizations: Giphy, Techcrunch
Remember when Emojis were niche? Now, everyone and their mom (literally) uses them. Messaging stickers seem to be in the middle of a similar transition, slowing but surely becoming more regularly used in our messaging conversations having initially made it big in Asia. And GIPHY, the ‘Google of GIFs’ which raised over $120 million last year alone, of course thinks these stickers should be animated. So today the company is announcing that it wants to make it easier for artists to create animated sticker apps for the iMessage App Store. It is starting by launching 12 stickers apps, each featuring animated sticker designs from a different artist. Each app will cost 99 cents, with all proceeds going to the artist. Unlike regular GIFs, these stickers can be dragged anywhere on your message thread. If you’re wondering just how lucrative that could be, cast an eye at messaging app Line, which raised over $1 billion last year via a dual U.S.-Japan IPO. The firm brought in $270 million in revenue from sticker sales in 2015. Apple hasn’t given out revenue figures for its iMessage App Store since its September launch — you can be sure Line is out-selling it on stickers — but the comparison gives an indication of where things could be moving to in North America. But there’s a longer term vision for GIPHY here beyond sticker revenue. As part of this project it has started developing software that will eventually make it easier for non-technical artists to get their content on marketplaces like the iMessage App Store. And while it is only launching 12 today, Ari Spool, Community Curator at GIPHY, explained that the company is interested in continuing to build on the idea of making it easier for artists to get their work to the masses.
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