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| VIEW EVENT INFORMATION: Nike |
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How To Train Your Human, Part II: Products That Make Habits last |
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About the organization Nike:
Type: Business
Sub-Types: Accessories, Apparel, Clothing, Equipment, Footwear, Shoes, Sports Accessories, Sports Equipment, Sportswear |
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Notable Organizations: Nike, Techcrunch
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| In the first part of this series, we learned about designing products that use good triggers and motivators to get users like Joe to engage in healthy behaviors. Now, how can we ensure that these new behaviors become long-term habits? In this second part, we return to Nir Eyal’s Hooked model to look at reinforcing Joe’s behavior through rewards and an investment in your product. |
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