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| VIEW EVENT INFORMATION: Nike |
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Here's How To Wear Your Nike Sneakers Like A Street Style Star |
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About the organization Nike:
Type: Business
Sub-Types: Accessories, Apparel, Clothing, Equipment, Footwear, Shoes, Sports Accessories, Sports Equipment, Sportswear |
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Notable Organizations: Refinery29, Nike
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| Nowadays, the footwear signature you're likely to spot more often while shoe-stalking Fashion Week doesn't involve a Christian Louboutin red sole or Chloé scalloped leather. (Although, those still pop up quite often.) It's actually the Nike swoosh. Even before athleisure became the trend no one could stop talking about, editors, models, and influencers opened themselves out to wearing shoes that were — gasp! — actually comfortable. But Olivia Kim, vice president of creative projects at Nordstrom and mastermind behind the department store's upcoming in-store installations celebrating the Nike Air Max's 50th anniversary, makes something about the resurgence of Nike among the fashion set expressly clear. It's not so much that sneakers caught up with the street-style crowd, but rather that the street-style crowd finally caught up with sneakers (and, more broadly, comfortable footwear).
"Some of my earliest pop culture memories are of basketball players or hip-hop musicians and rappers wearing these [shoes]," Kim told Refinery29, noting that in the late '80s and early '90s we saw more athletes wearing their Nikes off the court — not as a way of promoting a design, but simply because they liked them, and that trend eventually seeped into the music industry. "It's always been part of the street scene." And, as we're well aware, the '90s are very zeitgeist-y right now, and many of the fashion pieces we associate with that era came back with it: "the basketball star, the girl groups like TLC and Salt-N-Pepa, Aaliyah — you look at how they were always incorporating sneakers into their style," Kim said. "At its core, Nike is a performance brand — and these sneakers are a performance sneaker — but through culture it’s become a bigger part of fashion; it's found its way back in." |
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