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| VIEW EVENT INFORMATION: Starbucks |
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WeChat Users In China Can Now Gift Friends A Starbucks Coffee Via chat |
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About the organization Starbucks:
Type: Business
Sub-Types: Shop, Coffee Shop, Chain, Coffeehouse Chain, Website, Application Software, Telecommunication, Telecommunication Software |
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Notable Organizations: Starbucks, Techcrunch
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| Starbucks is furthering its push into China after it consummated its partnership with Tencent to introduce coffee gifting via WeChat, China’s top messaging app.
WeChat, which recently revealed it has 768 million daily users, has evolved from being a basic chat app like WhatsApp into a platform that includes e-commerce, taxi-hailing, payments and more. Gifting is already hugely popular… |
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